ideas activator, adviser + consultant

Rust 490 can help you in 3 ways

activating + exploring ideas for viability

  • qualifying ideas rapidly
  • using design thinking and lean canvas analytically seeking business viability in our dynamic uncertain world
  • financing + asset building
  • finding collaborative partnerships
  • can we increase the impact of ideas up to 10 fold?

strategic positioning + innovation consulting

  • primarily through collaborations
  • always open to opportunities

offering co-thinking expertise in aged care

exploring radical systemic innovation, viability, and reinvention for home based elder care


Jude Ellen is the principal and founder of Rust 490.

Connect with Jude by mobile, email or LinkedIn.

Read about Rust 490’s story here.


about you

  • I have an idea and can’t get it out of my head
  • I’m into my idea for business, I’ve started, but I’m not sure about some aspects that feel important
  • I’m stuck somewhere in my business
  • I’m in my business but I don’t get time to pay attention to risks and opportunities, it drives me nuts
  • I’m on the journey but my balance is a bit off

Reach out with questions or a conversation to get the ball rolling

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E: rust@rust490.com T: +61 407 810 881