ideas activator, strategist + business transformation advisor
From uncertainty to action
Helping ideas hold in complexity + emerge
recalibrate
- When you need space to reset
- make sense of shifting priorities
- spot risks, blind spots, and pattern gaps across your business
- road test your idea or direction
- leave with clarity and next steps.
create what matters and leap
- When it’s time to move
- sense-check your idea—does it hold?
- map pathways, partners, and resources for your business
- align how you work with what you stand for
- move with clarity, traction, and intent.
strategically reposition
- When change hits, unease mounts, or momentum stalls
- rethink how you create and deliver value across your business
- regenerate teams, systems, direction
- navigate complexity without losing the heart
- shift with purpose, without losing your edge.
Rust490 is led by Jude Ellen — founder, strategist, and business transformation advisor
Connect with Jude via:
📞 +61 407 810 881
✉️ jude.ellen@rust490.com
🔗 LinkedIn
Curious about how Rust490 started?
👉 Read the story
about you
Maybe you’re carrying something, an idea, a pressure in your business that won’t go away. Something like
- I have this idea I can’t shake, and people tell me it can’t be done
- Something’s not right, I feel uneasy
- I’m stuck, it’s OK but I’m marking time
- I can’t get a clear read on what’s next
- I’m OK, but it’s costing me more than it should
- I can’t find the people i need to do what i want to do
- I feel pulled by everything happening around me, in the world, but I can’t get the space to think
Take some space.
Where reflection and recalibration can turn on a dime into action.
What are you wondering about?
Sometimes one conversation is all it takes to shift the path.